Privacy policy

Last updated: September 4, 2026

billabong operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). billabong is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Servi

Effective Date: 07/15/2026

O5 BILL, LLC/ BILLABONG (“COMPANY”)
UNITED STATES PRIVACY POLICY

1. SERVICES COVERED BY THIS PRIVACY POLICY

(“Company” or “we” or “our” “us”) share our user’s (collectively “you” “yours” and “users”) concerns about the privacy of personal information. Accordingly, this Privacy Policy (“Privacy Policy”) applies to any website, mobile or other application, feature, widget or other online service that is owned or controlled by Company, its subsidiaries and/or affiliated companies that post a link to this Privacy Policy (“Sites”), as well as to any email, text, SMS, chat, push notifications and/or other electronic communications (“Communications”) and any purchases, gift cards, loyalty or rewards programs, promotions, memberships, contests, sweepstakes, and other products, services, programs, or offerings made available by Company through or in connection with the Sites or Communications (collectively, "Programs and Offerings"). The Sites, Communications, and Programs and Offerings are collectively referred to as the "Services." This Privacy Policy is subject to our Terms of Use, and by accessing or using the Services, you acknowledge and agree to the terms of our Privacy Policy and Terms of Use in effect at the time of your visit.”

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with this policy, do not access or use our Services or interact with any other aspect of our business. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

2. INFORMATION WE COLLECT

We collect information from you and about you in order to provide you with the products you request, to improve and personalize our interactions with you, including through the Services, and to more effectively market our products. The information we collect includes personal information or personal data as each term is defined under applicable laws (“Personal Information”). Personal Information includes information that identifies you as a specific, identified individual, such as your name, address, phone and email. We will also treat additional information, including IP addresses and cookie identifiers, as Personal Information where required by applicable law.

3. HOW WE COLLECT INFORMATION

We collect the following categories of data through our Services, which may contain Personal Information. You are not required to provide any Personal Information to us but if you do not provide certain Personal Information to us, you may not be able to use our Services and we may not be able to authenticate or assist you with your inquiries or requests.

Information You Provide To Us

We may collect Personal Information from you when you:

  • Place an order for a product through one of our Services;
  • Register for an account, create wish lists, or sign up for catalogs, email alerts, or text messages;
  • Respond to surveys, submit reviews, enter contests or drawings, or register for and participate in loyalty programs;
  • Contact customer service or interact with a chatbot or through other points of contact to submit questions or requests;
  • Submit information to us through interactive features, mobile or other applications, social media platforms, or other communication functionality or otherwise contact us or use our Services in any way; and
  • If you make a purchase from us, we work with a third-party payment processor to collect and process your payment information.

Information We Automatically Collect

  • Usage Data. We may collect Personal Information automatically from your use of the Services about your internet connection, the equipment you use to access our Services, pages you visit, time spent on our Sites, IP addresses, and device and browser type.
  • Transactional Information. We may collect Personal Information automatically about the transaction when you make a purchase, exchange, or a return, such as product details, purchase price, and the date and location of the transaction.
  • Cookies, Pixel Tags, Web Beacons and Other Technologies. We may automatically collect Personal Information about your use of our Services through cookies, web beacons, pixel tags, social plug-ins, embedded scripts, APIs and other tracking technologies, session replay tools, or interactions with our chatbots (“Technologies”). These Technologies may collect information regarding your interactions with our Services, including pages viewed, clicks, scrolling activity, mouse movements, form interactions, and interactions with chat features, to help us operate, secure, analyze, improve, and personalize our Services. We may also use third-party tracking tools to track user activity to provide relevant advertising over platforms. For more information about how to manage your choices please see Manage Your Preferences.

    Our service providers use first-party cookies and similar Technologies to collect information such as device identifiers, browser type, and interactions with our Site. These cookies may be re-issued or renewed to recognize returning visitors, maintain user preferences, and support the continuity of our analytics and communications. In certain cases, a service provider may use a first-party identifier that persists beyond a browser session to help us recognize returning users and tailor our communications more effectively. We may update or re-issue our cookie notices to reflect changes to these practices.

    In some circumstances, our use of analytics and related technologies may involve cross-context or cross-site tracking for advertising or measurement purposes, which under certain U.S. state privacy laws may be considered a “sharing” or “sale” of personal information. For more information about your choices and rights, please see Your Privacy Rights.

  • Chat; Live Agent; Recordings. If you use our chat feature or speak to a live agent, we will collect Personal Information, such as your email address, phone number, and the content of the communication. Conversations conducted via the chat feature and live agents may be recorded, and you should not continue with chat assistance and live agents if you do not consent to recording.

Data We Collect About You From Third Parties

From our Service Providers. Certain of our service providers may collect and share data about you through the services they provide to us, such as when they help us collect your contact information or usage data.

Analytics. We use Technologies and third-party tools, such as Google Analytics and Klaviyo, to collect and analyze information about how visitors interact with our Site and Services, and to improve our offerings. These vendors generally act as our service providers and process information on our behalf in accordance with our instructions and applicable agreements. A current list of our service providers is available at Service Provider List.

From Unrelated Third Parties. If you connect or interact with us on third-party sites or applications, such as social media platforms, third party marketplaces, or email servers, the third-party platform may send us your information, such as your profile information from that platform. The information collected and disclosed to us is controlled by the third-party platform and its terms and privacy policy or as you direct by adjusting your privacy settings on the third-party platform. We do not control these third parties’ tracking technologies or how they may be used.

Fraud Prevention and Security. We may use third-party fraud prevention, security, identity verification, and risk management providers to help detect, investigate, prevent, and respond to fraudulent, unauthorized, unlawful, or otherwise harmful activity involving our Services, transactions, customers, or business. Depending on the circumstances, these providers may act as our service providers or may act as independent businesses, controllers, or other entities under applicable privacy laws and may collect, use, disclose, and retain Personal Information as permitted by applicable law for fraud prevention, security, compliance, and risk management purposes in accordance with their own privacy policies and applicable law.

4. HOW WE USE PERSONAL INFORMATION

We use Personal Information for the following purposes to:

  • Complete your transaction, process and ship your order, or respond to your questions or requests;
  • Personalize your experience, store your preferences, provide user-experience features, and to operate our business and provide our products and services;
  • Administer loyalty and rewards programs, including tracking points, processing redemptions, determining eligibility for rewards and benefits, preventing fraud, and communicating with you regarding your loyalty account;
  • Manage and customize promotional offers and advertisements we think may be of interest to you and to conduct data analysis and related activities;
  • Communicate with you, including by electronic means, about your order, special offers, promotions, and other products or services we think may be of interest to you;
  • Respond to reviews, comments, or other feedback you provide or questions you submit;
  • Provide customer service, maintenance and support;
  • Provide and facilitate the delivery of Services;
  • Provide, update, maintain, audit, improve and protect our Services and business;
  • Comply with verification and fraud prevention laws and requirements;
  • Detect bugs, repair and report errors and perform activities to maintain the quality or safety of our Services;
  • Link or combine it with other personal information we get from third parties to help provide you with better service;
  • Develop and send you marketing, sales and promotional communications (where this is in accordance with your marketing preferences);
  • Display and measure engagement with advertisements across different devices and Services;
  • Conduct internal research for technological development and demonstration;
  • Use for short-term transient purposes, such as to test or customize new content for our Services;
  • Process your information for other legitimate business purposes, such as data analysis, audits, collecting and assessing feedback, identifying usage trends, determining the effectiveness of our marketing campaigns and to evaluate and improve our products, services, marketing and customer relationships;
  • Deidentify your information, including through aggregation or anonymization, for analytics and other metrics;
  • Analyze or predict your personal preferences, interests or behavior;
  • Administer our business (e.g., to make improvements to our Sites, conduct analytics, and enhance our products and services);
  • Detect, investigate, protect against and prevent security issues, including through malicious, fraudulent, illegal or other similar activity;
  • Protect our legal rights or the health or safety of our customers, employees, or others;
  • Comply with our legal obligations or respond to law enforcement, legal and regulatory inquiries or requests, or legal proceedings;
  • In any other way we may describe when you provide the information;
  • For any other purpose with your consent.

5. HOW WE SHARE AND DISCLOSE PERSONAL INFORMATION

We share your Personal Information, including your SMS information:

  • Upon your instruction;
  • With your consent, for example, when you agree to our sharing your information with other third parties such as for their own marketing purposes subject to their separate privacy policies;
  • Internally within our affiliated organization and subsidiaries;
  • To our third-party vendors and service providers service providers, processors, contractors, and other partners, who act on our behalf and instruction to perform administrative, technical and operational functions, such as cloud hosting, content delivery, data and usage analysis, internal logging, fulfillment services, loyalty program administration, IT functions, business and corporate functions, marketing and advertising, customer support, and email and text transmission, among others, to provide you with our Services. In some circumstances, certain of these providers may act as independent businesses, controllers, or other entities under applicable privacy laws and may collect, use, disclose, and retain Personal Information for their own purposes, including fraud prevention, security, analytics, and compliance purposes, in accordance with their own privacy policies and applicable law;
  • To our third-party service providers who help us provide our messaging services, including but not limited to platform providers, phone companies, and other service providers who assist us in the delivery of text or SMS messages, provided that we will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign;
  • This webite uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
  • Where it has been de-identified, including through aggregation or anonymization;
  • To a prospective or actual purchaser or seller in the context of a merger, acquisition or other reorganization or sale of our business or assets;
  • As required by applicable law, including, without limitation, in response to any government or regulatory agency request, to cooperate with law enforcement investigations, or upon receipt of any court order;
  • To comply with laws or to respond to lawful requests and legal process, to protect our rights and property and that of our agents, customers, members and others including to enforce our agreements, policies and terms of use or in an emergency to protect the personal safety of any person;
  • Within certain of our products, we use and transfer your data collected through certain Technologies, including through Google APIs. Our use of Google APIs is in accordance with the Google API Services User Data Privacy Policy, including its Limited Use requirements, located at https://developers.google.com/terms/api-services-user-data-policy;
  • For any other purpose disclosed by us when you provide the information;
  • With your consent.

6. USE OF MACHINE LEARNING OR AUTOMATED DECISION MAKING

We use automated tools, including machine-learning models (“automated decision-making technologies”), to help operate, improve, and personalize our Services. These tools analyze information such as your browsing activity, purchase history, device information, and interactions with our Site or app to personalize product recommendations, understand shopping and browsing patterns, improve the performance and effectiveness of our Services; and develop predictive analytics that help us enhance user experience and product offerings. These automated processes do not produce legal or similarly significant effects for you. For example, we do not use automated decision-making to determine your eligibility for financial or essential services, nor do we use it to set individualized prices that could lead to unfair or discriminatory outcomes. Our automated tools are used only to support and enhance your shopping experience and internal business operations. Where required by applicable state privacy laws, you may have the right to request information about our automated decision-making processes, opt out of certain profiling, or ask for human review, if applicable. To exercise these rights, please refer to the section WHO TO CONTACT TO EXERCISE YOUR RIGHTS.

7. LINKS TO THIRD PARTY SERVICES

Our Services may contain links to third party services and features. This Privacy Policy does not cover the privacy practices of such parties. These parties have their own privacy policies and we do not accept any responsibility or liability for their services, features or policies. Please read their privacy policies before you submit any data to them.

8. HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

We generally retain Personal Information for as long as needed for the specific business purpose or purposes for which it was collected. In some cases, we may be required to retain Personal Information for a longer period of time based on laws or regulations that apply to our business or for other necessary business purposes. When the purposes of processing are satisfied, we will delete or anonymize your personal data within a reasonable time period.

9. SECURITY OF PERSONAL INFORMATION

Taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, we implement physical and technical measures designed to protect your Personal Information from unauthorized access, use or disclosure.

10. AGE LIMITATIONS

Services are not intended for use by anyone younger than 14 years old. If you learn that anyone younger than 14 has used our Services or provided us with Personal Information, please contact us and we will take steps to delete such Personal Information.

11. MANAGE YOUR PREFERENCES

There are several ways that you can manage your communications and data privacy preferences. Residents of some states have additional rights to opt-out of the sharing or processing of their personal information for purposes of targeted advertising, as described in the Your Privacy Rights section below. Please note that we may still contact you for administrative purposes regarding your account or to notify you in changes in our Services.

Account Information

You can access, modify, and delete certain information stored within your online account by logging into your account at any time.

Marketing Communication Preferences

  • Emails. If you wish to opt-out of any marketing communications from us, please click on the “opt-out” link in the communication or contact us by email customerservice@billabong.com, phone 844-790-2278 or atBillabong 31 W 34th St., 4th FL New York, NY 10001. If you have an active user account in one of our products, you can update communication preferences in-app to opt-out of product related marketing communications.
  • Texts. You do not have to opt-in to text messages to make purchases from us and we will only send you texts if you have opted-in to receive them. If you opt-in, we may send you text messages and alerts using an auto dialer, automated SMS or autodialed technologies and standard messaging and data rates may apply. You can opt-out at any time by texting STOP to 87932 or contact us by email customerservice@billabong.com, phone 844-790-2278 or atBillabong 31 W 34th St., 4th FL New York, NY 10001.

Privacy Choices Regarding Data Collected from our Services

  • Cookies and Internet Based Advertiser Settings. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. You can also elect to disable targeting cookies. Note that removing or rejecting certain cookies could affect the availability and functionality of our Services. Please note that you generally must opt out on each device that you use. For more information on managing cookies, please adjust your settings in accordance with our Manage My Cookie Consents.
  • Do Not Track / Global Privacy Control: Do Not Track ("DNT") signals offered by some web browsers are settings that request that a web application disable its tracking of an individual user. Global Privacy Control ("GPC") is a technical specification in your browser settings that you can use to automatically inform websites of your privacy preferences with regard to third party online tracking. You can find out more about and set up GPC here. Our channels are configured to recognize and respond to the GPC signal.
  • NAI/DAA Opt-Out: Some of the companies we use may be members of the Network Advertising Initiative ("NAI"), Digital Advertising Alliance ("DAA") or the Digital Advertising Alliance of Canada (“DAAC”) which participate in self-regulatory programs. Please visit their sites for more information about your choices: NAI at https://thenai.org/how-to-opt-out, DAA at https://www.aboutads.info/choices and DAA Canada at https://www.youradchoices.ca.
  • Google Analytics: We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information about the use of other websites, apps, and online services. You can learn about Google's practices, and opt out of them by downloading the Google Analytics opt-out browser add-on.

Please note that opting out through these mechanisms does not opt you out of advertising, and that you will likely continue to receive generic ads while online. Your opt-out choices are typically browser and device specific; if you disable your cookies, upgrade your browser after opting out, or if you use multiple different devices, please opt-out on each device and each browser separate.

12. UPDATING YOUR PERSONAL INFORMATION

Our Services may contain webpages or applications through which you can correct or update some of the personal data you have provided (such as via an online account) or through which you may be able to unsubscribe or modify the email newsletters or similar communications we send to you. If you have an online account, you are responsible for maintaining and updating, as applicable, your account registration data with current, accurate, and complete information. If you would like to request that we correct personal data that we have on file about you and that you believe is inaccurate, please email us at customerservice@billabong.com.

13. INTERNATIONAL DATA TRANSFERS

Our Services are offered in the United States and Canada and are not intended to be accessed or used from other jurisdictions. If you are visiting or using our Services from jurisdictions other than the United States and Canada, please be aware that your Personal Information may be transferred to, and processed in, a jurisdiction other than the country in which you are resident. The data protection laws of these jurisdictions may or may not be as comprehensive or protective as those in your country.

If you are a Canadian resident, please see our Canadian Privacy Supplement located here.

14. YOUR PRIVACY RIGHTS

This section is intended to comply with all applicable U.S. state consumer-privacy laws currently in effect, including those of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia (collectively, the “State Privacy Laws”).

Residents of the above-listed states may exercise some or all of the following rights regarding their personal information, subject to applicable law and verification:

  • Confirm whether we process your personal information;
  • Access and obtain a copy of certain personal information we hold;
  • Delete personal information, subject to legal or contractual exceptions;
  • Correct inaccuracies in your personal information, taking into account the nature of the information and the purpose of processing;
  • Obtain your data in a portable format;
  • Opt out of the processing of personal data for targeted advertising, “sale,” or “sharing,” or of profiling in furtherance of decisions that produce legal or similarly significant effects;
  • Limit or require consent for the processing of sensitive personal data; and
  • Submit an appeal if we decline your verified request.

The exact scope of these rights may vary by state. If you think these rights apply to you and would like to exercise any of these rights, please see Who to Contact to Exercise Your Rights. We will verify each request as described in Section 20 (Verified Request). Authorized agents may act on your behalf with proof of authorization.

Notice at Time of Collection - Disclosure of Data Sharing

Certain jurisdictions require that we disclose a summary of the categories of personal information we may have collected about you and with whom we may have disclosed that information to, depending on how you use our Services.

Categories of personal information collected Categories of recipients of personal information
Identifiers, including name, email address, mailing address, phone number, account numbers and other similar identifiers Service Providers, Advertising Networks, Analytics Providers, Payment Processors, Customer Support Services, Law Enforcement where required by law or to prevent harm
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code 1798.80(e), including name, physical characteristics or description, mailing and billing address, phone number, credit or debit card information Service Providers, Advertising Networks, Analytics Providers, Payment Processors, Customer Support Services, Law Enforcement where required by law or to prevent harm

Commercial information, including products you purchase, place in your shopping cart, favorite or review, loyalty program participation, points accrual and redemption activity, rewards eligibility, and related account activity

Service Providers, Advertising Networks, Analytics Providers, Payment Processors, Customer Support Services, Law Enforcement where required by law or to prevent harm

Internet or other electronic network activity information, including information regarding the device and browser you use, network connection, IP address, and how you browse through our apps and Sites Service Providers, Advertising Networks, Analytics Providers, Law Enforcement where required by law or to prevent harm
Geolocation data, including your mailing and billing address Service Providers, Advertising Networks, Analytics Providers, Payment Processors, Customer Support Services, Law Enforcement where required by law or to prevent harm
Photos and videos, which may include face imagery, if you choose to provide them. Service Providers, Advertising Networks, Analytics Providers, Payment Processors, Customer Support Services, Law Enforcement where required by law or to prevent harm
Inferences, or information derived from other personal information about you, which could include your preferences, interests, and other information used to personalize your experience; Service Providers, Advertising Networks, Analytics Providers
Sensitive personal information, which may include:
  • Government-issued identifiers, including social security, driver’s license, state identification card, or passport number;
  • Your account access credentials (such as account log-in, financial account, debit or credit card number in combination with any required security access code, password, or credentials allowing access to an account);
Service Providers; Payment Processors; Law Enforcement where required by law or to prevent harm
Your device’s precise location; Service Providers; Law Enforcement where required by law or to prevent harm
Information you voluntarily disclose that may reveal certain characteristics about you such as your racial or ethnic origin or sexual orientation Service Providers; Law Enforcement where required by law or to prevent harm
The contents of email messages in the email inboxes that you connect to your account, and information from email messages you transfer to the app to be included in your order history Service Providers; Law Enforcement where required by law or to prevent harm

15. “SALE” OR “SHARING” OF PERSONAL INFORMATION

We do not sell or share your information for money, but under certain state privacy laws our use of analytics tools may be classified as a “sharing” or a “sale” of personal information. We have sold or shared the categories of information listed below with the categories of third parties listed below. Certain jurisdictions allow you to limit our selling of personal data or our sharing of sensitive personal data. If you believe that you have these rights, to request that we do not sell or share your information, please visit the DO NOT SELL MY DATA link in the footer below.

Category Categories of third parties
Identifiers (e.g., name, email, IP address) Advertising Networks, Analytics Providers, Payment Processors, Customer Support Services
Internet/Network Activity (e.g., browsing behavior on our Sites) Advertising Networks, Analytics Providers
Geolocation Data (e.g., general location from IP address) Advertising Networks, Analytics Providers
Inferences (e.g., predicted clothing preferences) Advertising Networks, Analytics Providers

16. NOTICE OF FINANCIAL INCENTIVE

We offer our customers programs as part of our Services that may be considered “financial incentives” under the California Consumer Privacy Act (CCPA). These include our loyalty programs, promotional discounts, and personalized wish list features. Participation in these programs is entirely voluntary, and you may opt in or out at any time.

We offer our customers programs as part of our Services that may be considered “financial incentives” under the California Consumer Privacy Act (CCPA). These include our loyalty programs, promotional discounts, and personalized wish list features. Participation in these programs is entirely voluntary, and you may opt in or out at any time. Additional terms governing participation in loyalty and rewards programs are set forth in the applicable program rules.

Summary of Financial Incentives

We may provide financial incentives when you choose to:

  • Participate in our loyalty programs
  • Complete surveys
  • Submit product reviews
  • Enter promotional contests or sweepstakes
  • Create and use wish lists
  • Register for an account or sign up for marketing communications

The benefits offered may include promotional discounts, loyalty points or rewards, early access to sales, entries into giveaways, or personalized product recommendations and offers.

Personal Information Collected

To provide these incentives, we may collect the following personal information from you: name, email address, purchase and browsing history, wish list contents, submitted content (e.g., reviews or survey responses), demographic information you choose to provide (e.g., location, age, preferences). We use this information to improve your shopping experience, tailor promotions to your interests, and manage the applicable rewards or entries.

Material Terms

By participating in these programs or activities, you agree to the collection and use of your personal information in exchange for the relevant benefit. The value of your personal information is reasonably related to the value of the incentive provided, as determined by factors such as:

  • The benefit’s estimated value to participants (e.g., discount amount or prize value)
  • The cost of administering the program
  • Our good-faith estimate of the additional revenue generated by offering such incentives

How to Opt In

You may opt in to a financial incentive by completing the relevant activity or registration step, such as signing up for the loyalty program, submitting a review, or entering a contest through our Sites.

How to Opt Out or Withdraw

You may opt out or withdraw from any financial incentive at any time by:

  • Contacting us – see Who to Contact to Exercise Your Rights
  • Updating your communication preferences in your account settings
  • Unsubscribing from marketing communications

Please note that if you withdraw from a financial incentive, you may forfeit any ongoing benefits or rewards associated with that program.

17. NON-DISCRIMINATION

We will not discriminate against you if you exercise your choices, provided that if you do not provide data to us we may not be able to provide all of the Services to you, and you may not receive the benefits associated with participation.

18. CALIFORNIA’S SHINE THE LIGHT

California’s Shine the Light law permits residents of California to request certain details about how their information is disclosed to third parties for direct marketing purposes. If this law is applicable to us, we must either provide this information or permit California residents to opt in to, or opt out of, this type of disclosure. If you think this applies to you, to opt out of having information about you disclosed to our affiliates or other third parties for direct marketing purposes, please contact us at customerservice@billabong.com

19. WHO TO CONTACT TO EXERCISE YOUR RIGHTS

If you are using our Services, we are the data controller, and you should contact us first to manage your choices at customerservice@billabong.com (email) and phone 844-790-2278.

20. VERIFIED REQUEST

To the extent we are the data controller, we will verify that the information you submit (which may include first name, last name, email address, company, and country/state) matches our records before we fulfill the request. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

21. CONTACT US

Please feel free to contact us with any comments, questions, complaints or suggestions you might have regarding our privacy practices described in this Privacy Policy. You may send us an e-mail at customerservice@billabong.com, call us at Company, or send us mail at 844-790-2278. Please feel free to contact us with any comments, questions, complaints or suggestions you might have regarding our privacy practices described in this Privacy Policy. .

22. CHANGES TO OUR PRIVACY POLICY

We reserve the right to change, modify, add or remove portions of this Privacy Policy from time to time and will provide you with notice when significant updates are made where as required by applicable law. We recommend that you regularly revisit this Privacy Policy to learn of any such changes.

ces or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@bijlabong.shop.